Platinum Paid Traffic Call
- We went over the problems with running ads from a special ads category ad account
- Helped optimize a few campaigns on FB
- Went over the importance of scaling campaigns by 20% to keep the account stabilized
- Discussed the importance of testing Performance Max campaigns on a separate ad account.
- Recommended launch a campaign optimizing for conversions instead of clicks
- Handled ad related issues
I think it was on Saturday. I would suggest you keep this running as you would need more data to change your campaign.
Changing the budget but Mike told that it would affect the algorithm and I should go for duplicating the campaign and change the budget on the duplicated one. I don’t mind spending more if it gets data faster.
A. No, not yet. You can see it’s barely over $10. You can see it here.
A. Honestly, I dont know right now.
A. Currently, it is like $50 but based on the sales funnel we were to increase it to $100 but so far we are not there yet.
For facebook, you need a bit of tweaking. Things are not looking too bad. If any of the ads goes above 150 bucks, cut it off. These are initial metric, a bit too early to made changes.
A. Explained through screen share. Columns, CTRs, impressions etc.
– So far you’re not doing too bad.
A. Yeah.
A. Yeah, you should start it right away.
A. We would have to create a custom audience. What you can do is go here, create a custom audience, hit a website, select events or put the link here. [details explained through screen share].
I was having a problem with hi and lo campaigns, the campaigns are going to regular landing page.
A. I’m going to send you an image of details of the subscription plans.
A. No, I don’t have that link ready to go. I did do it with Josh Knox – I did it a lot earlier. I was gonna contact him and see if he can walk me through it again.
A. I did it with Maxine, COD. So I have ’em ready to go. I have an industry layer with google search words with accounting firms, bookkeepers and accountants.
A. She has been on the list from the start. That was the follow up call. She saw the YT ad.
A. No I haven’t done any of that. I can do that later.
A. You should create a custom content audience. If you have competitors, you can add them too in the custom audience section. You can put people who search for any of these terms, like buzzwords or keywords. Any leads that are constantly searching for them or visit those sites.
A. I have done as much as 15 words.
A. Copy and paste the segment and put CIA before it..
A. You can do it in the demographic area.
A. 25 a day.
A. No, that’s good for now. You start testing with this and we will see how it goes.
Get it manually reviewed. Also try to get your ads out of special ads category. Reach out to support.
A. If it’s under one account manager, it’s not going to be a problem to connect and add them at all. Import all add-sets and it would be done.
A. I have. I had an account and they had setup tracking but this one I made from scratch so I’m not sure if it has any tracking setup
A. So we have a 20% rule. If a campaign isnt working well for you, you never wanna spin up the ad spend that much. For example, if a $40 campaign is working well for you. You’ll increase the budget 20% that is $8 and keep checking it and upping it every three days until you notice a decline.
Your Coach
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