12 May 2022 Call

Platinum Paid Traffic Call

May 12th, 2022

Today’s Call

Today’s call consists of Jason answering some questions around:

Optimizing YT and FB campaigns
Using Hyros conversion data as an optimization point on FB
Shifting budget between platforms
Recovering deleted campaign data on FB

Discussion Points

Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Q. I heard Mike say I could create a separate ad of something that looks promising and start a higher spend for that, is it too early to do that here?

A. Yes, we call that scaling horizontally. It is very early to tell in your scenario but it’s definitely worth a test. I’d recommend you launch the same audience with a different set of ads.

Q. For a different product, I think I am getting a high CTR, can you take a look?

A. We actually look at a different CTR, the one with link click through rate. You should be minimum at 0.8% to 1% and above which is a good range and CPC should be closer to $4.

Q. Do you think for a SaaS product, targeting the video or images, which will be better?

A. What I’ve seen people do is they run a campaign to optimize video views and then they use the same pulse id and engagements and turn it into a conversion ad. I would target video views 50%, 75% and 95% of watched

Q. Ads are running on TikTok, I already got a sale. FB ads aren’t doing that well and Mike said I have to determine my CPA goals, AOV etc. I can’t get my funnel to be profitable on the new Geru planout

A. Honestly, the biggest lever you can pull is creatives. Just dial in on the creatives because if you change anything else, that wouldn’t be realistic. I’d recommend you dive into the FB ads library, look at engagements and try those ads.

Q. FB Campaign for videos got rejected.

A. We have been taking TT ads and running them on FB and Insta in the reels platform. FB has rejected this for quite a stupid reason here and you will have to request a review. You have to request review for every single ad set.

Q. Some of the ads are not spending. Why?

A. Probably because your account is really new and it’s likely the ad can’t find people. Once your audience gets big enough to spend, leave it on

Q. How do I filter through my ads?

A. I would take the name of all your ads look at all of them and shutdown any ads that have spent over $100 with no leads generated.

Q. Is there a way you can get the deleted campaign back?

A. No, unfortunately not! Even facebook cannot retrieve it for you.

Q. Why don’t we remove all the things that didn’t work for this campaign? Or do you want to go as is?

A. Yes, we can definitely do that.

Q. Do you think that’s kind of competing with the one I set up last night or is it alright to have two campaigns going on after the same?

A. I will let your campaign rock for a while. And see how it does.

Q. I’m sure you haven’t made any changes in the adsets.

A. Yeah, just on the newsfeed.

Q.How does facebook know that we have booked a call from the lead?

A. Based on your events, based on your conversions you’ve set up.

Q.How do we test that? Just to make sure that the leads are firing right.

A. Shown in the picture.

Q. Should we do it on all my ads? And we don’t need to duplicate or anything for existing campaign?

A.Correct. No, you don’t need to.

Q. You don’t wanna do it for the retargeting campaign?

A. You should. You don’t want to target essentially those already targeted.

Q. Are you running traffic for both FB & YT to the same landing page? Or separate for YT?

A. I have one for YT and other for FB.

Q. When I published the ad on YT, I should have published one and numbered the other ones, right?

A. Yeah.

Q. I saw some discussion on Hyros group and they were talking about using Hyros Pixel for Facebook. Can you tell how that works?

A. It is a really good way to optimize your ads. It basically access conversion KPIs, better tracking. The more events go into your Pixels it optimizes the ads more. It needs 50-100 conversions before you can enable it.