Platinum Paid Traffic Call
- FB campaigns for attendee who is jumpstarting their offer
- Diagnosed non-spending GGL campaigns
- Diagnosed non-spending TikTok ad account
- Analyzed GGL RT campaigns
- Briefly looked over ads and gave suggestions
– Always do creative testing with your best audiences
– Launch new ads individually rather than in dynamic creatives
– Fb doesn’t select domain automatically, so when launching new ad select the domain as shown in the screenshot below
A. You cannot use the Hyros overlay when looking at the dynamic creatives, conversions, purchases. You can break it down in terms of CTR, images at the ad set levels.
A. Yes, we use CBLs when we are looking to scale. So in a scale campaign you would have the budget set at the campaign level, but the contents within that campaign is going to be top ads, top audiences, top headlines. For testing purposes we use ABL, so we can have more control on budget.
– Ad is just above 3 mins, let’s try and get it closer to 2 minutes
– You should consider Fiver/Upwork’s spokespersons and consider using them.
– Focused on each issue a little too long in the ad. Don’t show the solution too much.
Definitely, you’ve shown multiple ways to achieve the same result in the ads.
A. Start with FB, run them in the FB business manager. I can walk you through on how to roll them out in our next call. If you have any scrapped lists, audiences or customer lists, that can really help us find winning audiences.
A. An optimisation period on Google is a lot longer than it is on FB. After making changes to a campaign, it takes about 10 days to optimise. We follow a 3x KPI rule and we only increase 20% of the budget at one point.
If your numbers i.e CPBC etc look good, I would recommend you scale each campaign 20% and wait 8-10 days.
A. If performance is good; I would say you should scale each audience 5 days after the performance increases or decreases. When the numbers start to decline, you can tell you’ve hit a ceiling.
A. If they haven’t opted in to being a lead, they should go back to opt-in. Anyone who has watched the webinar or been on the page, you can setup a link based audience on FB and retarget them.
You can make an email list and retarget that as well.
A. Following suggestions:
– You changed the objective of the campaign after it was created. It says multiple conversions in your campaigns here but I don’t see the older campaign. You should never delete older campaigns/ads even if they have less data because we can use that data going forward.
– For each audience, ideally you should have max up to 5 ads here and you have 12. Why? Because it would take you too long to figure out which ads are better.
– When launching a new offer, we want to go broader. Cut the audience down into 2 narrow paths.
– Keep testing multiple audiences, you have it launched at $10 each which is a decent budget and you won’t have reach issues.
– Let it run for 7 days. Follow a simple rule, if your ad is spending $10/day and doing well, raise it by $2. And keep on going until you see it fatigue.
– We selected a $2 CPC in Geru and our AOV is $50 but we want to take it to $80
– Backend offer/upsell is $120.
– You have to open the ad set name, configure Hyros and see which metrics you want to look at for each campaign. Do the same thing for the videos.
– Backend offer/upsell is $120.
A. I would suggest you run them on automatic placements. You can break the data down and see which ones work best. Where do I select automatic?
A. Try the following things to start with:
– Try enabling target expansion and see if that starts to spend.
– Maybe we have too many interests.
– Email me and let me know if your campaign still doesn’t start spending. I’ll talk to the team and come to you with a solution.
Your Coach
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