Platinum Paid Traffic Calls

Platinum Paid Traffic Call

June 1st, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

May 24th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

May 18th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

May 11th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

May 4th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

April 27th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

April 13th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. One of our clients was getting traffic from Mobile Apps so we discussed how
    to create a mobile app exclusion
  2. We troubleshooted an issue with a client’s scheduler, the bottom was cut off
    and we established it might be an issue with the integration link in to CF.
  3. We looked into the issue of Optimized Targeting of a client. His optimized targeting keeps getting automatically turned on. He spoke with google support and they made a change to keep it off moving forward, but it keeps happening. So we made the change to turn it off again.

Platinum Paid Traffic Call

April 6th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. We went through the optimization targeting and found that it was
    automatically turned off, even we turned it off last week. Upon further
    discovery, we found that there was a glitch in Google for which we submitted
    a support ticket to google to get some info as to why this may be happening.
  2. We went through a client’s funnel, hardcoded the pixel and events on to each page. We manually placed the code on each page along with the respective tracking events. So tracking should be up to date. An aggregate event measurement to fire event measurement from highest to lowest priority was also put in place

Platinum Paid Traffic Call

March 30th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Created a narrowed audience for a campaign and launched it to enable the
    client with some tangible progress from the call. After the test is completed,
    we will launch the ads according to the best audiences.
  2. Discussed the progress of clients on their VSL.
  3. We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
    an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI.
  4. We discussed Dynamic ads and went through individual ad progress.

Platinum Paid Traffic Call

March 23rd, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Troubleshooted problems of a client regarding campaigns on FB, YT
    and Google. We spoke about why a specific campaign is performing well on
    FB and not YT. Moreover, we discussed technical issues like dimensions,
    varied algorithms of different platforms etc.
  2. Filtering traffic to check for good and bad leads. We went through the campaigns to analyze why some campaigns were getting fake leads (invalid/bot data).
  3. We also went through a client’s audiences to strategize the best route for optimizing the campaigns.

Platinum Paid Traffic Call

March 16th, 2023
Today’s Call
Highlights of What Chris Brown Covered:

  1. Remarketing campaigns were discussed under which remarketing audiences
    were created for leads and calls. We also paused a campaign and reallocated
    its budget to other campaigns. We also touched base on cost per call which
    was under $100 for a client.
  2. Another point of discussion was pausing ads for campaigns.
  3. We went through the process of uploading a remarketing email list.

Platinum Paid Traffic Call

March 9th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

March 2nd, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

February 23rd, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

February 16th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

February 9th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

February 2nd, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

January 26th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

January 12th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

January 5th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

May 12th, 2022
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. Optimizing YT and FB campaigns
  2. Using Hyros conversion data as an optimization point on FB
  3. Shifting budget between platforms
  4. Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?

A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized

Platinum Paid Traffic Call

May 5th, 2022
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. We went over the problems with running ads from a special ads category ad account
  2. Helped optimize a few campaigns on FB
  3. Went over the importance of scaling campaigns by 20% to keep the account stabilized
  4. Discussed the importance of testing Performance Max campaigns on a separate ad account.
  5. Recommended launch a campaign optimizing for conversions instead of clicks
  6. Handled ad related issues
Discussion Points
Q. This ad is in review so that’s probably why it’s not working. I like to view the TikTok stats so I’m gonna pull it up. Do you know exactly when it started running?

I think it was on Saturday. I would suggest you keep this running as you would need more data to change your campaign.

Platinum Paid Traffic Call

April 28th, 2022
Today’s Call
Today’s call consists of Jason answering some questions around:

  1. FB campaigns for attendee who is jumpstarting their offer
  2. Diagnosed non-spending GGL campaigns
  3. Diagnosed non-spending TikTok ad account
  4. Analyzed GGL RT campaigns
  5. Briefly looked over ads and gave suggestions
Discussion Points
Q. What are some of the things to remember when working on new ads?

– Always do creative testing with your best audiences

– Launch new ads individually rather than in dynamic creatives

Platinum Paid Traffic Call

April 21st, 2022
Today’s Call
Today’s call consists of Jason answering some questions and giving feedback.
Key Points
Q. What’s the best way to jump-start an offer on FB

– Jason talked about the importance of having an Ad Copy and Images/Video Ads ready along with customer avatar research to see which audiences will resonate best with the ads.

Jason offered help with scrap list software research for the Federal Employees in US (client specific) for targeting better audiences. Once the list is extracted we can find people with similar qualities.

14th April 2022 Call

Highlights:

1. Properly install Hyros tracking codes & templates.
2. Helped look over ads and webinar structures.
3. Helped diagnose tracking issues on Clickfunnels.
4. Went over which Hyros parameters to use for new Performance Max campaigns on Google.

7th April 2022 Call

Highlights:

1. Went over what type of campaigns are best to run for start up offers (brand awareness, conversions)
2. Went over how to go through ads library to see what competitors are currently doing.
3. Also went over some shortcuts on how to save yourself some time with campaign building on FB (duplicating ad sets upon completion of ad setup).
4. Went over what type of creatives to test with start up offers.
5. I also recommended application (wufoo, typeform) and video editing software (adobe, canva).

31st March 2022 Call

Highlights:

1.Dove into which audiences are good to test with for certain niches.
2. Went into the importance of testing variations of ads and headlines as opposed to just one across many different audiences.
3. I also went over how you can use GGL recommended audiences to your advantage.
4. We discussed the importance of calling out the customer avatar within the first 1-2 minutes of the ads if there are no relative audiences to test.
5. I also went into how frequently you should be testing new ads.

24th March 2022 Call

Highlights:

1. How to properly test new audiences on Google.
2. Walk through of Hyros reporting feature.
3. Set up Hyros to send conversion data back to FB.
4. Went over the importance of testing variations of headlines and hooks.
5. How to properly utilize Google Analytics to explore new audiences to test.

9th March 2022 Call

Highlights:

1. I tried integrating ManyChat with Hyros (was unsuccessful)
2. Integrated GoHighLevel with Hyros.
3. Helped Julian Hierro with Hyros tracking.
4. I helped look over some GGL campaigns.

2nd March 2022 Call

Highlights:

1. Facebook algorithm update and what it means.
2. What to do in response to the algorithm update to get results back on track.

24th February 2022 Call

Highlights:

1. Creation of custom audiences using customer lists.
2. Creation of Lookalike audiences from the customer lists.
3. How to properly test new ads when already having existing top ads on GGL Platform.

17th February 2022 Call

Highlights:

1. Discussions on how to properly promote a sale on FB with coupon codes or special savings.
2. FB Retargeting – Audience recency tests, which audiences to test right away.
3. Hyros pricing and capabilities.

10th February 2022 Call

Highlights:

1. I went over the importance of creative and audience testing.
2. I showcased the the most efficient ways to properly test new audiences and new creatives for both Google & FB.
3. A few were interested in Hyros and how it worked so I went through one of our accounts and showed them how it helps us optimize our ads to the best performance. I also went over pricing for Hyros.
4. I also looked over ad copy for compliance

3rd February 2022 Call

Highlights:

1. The importance of using Post ID’s on Facebook and how to get them.
2. How to properly test audiences on Facebook before scaling.
3. Starting with one platform and one offer instead of stretching yourself thin.

27th January 2022 Call

Highlights:

1. Pixel and events verification.
2. Using Ads Manager to run Facebook ads.
3. Funnel strategy.

20th January 2022 Call

Highlights:

1. Starting from scratch to scaling on Facebook.
2. Scaling Google campaigns.

12th January 2022 Call

Highlights:

1. Analyzing and diagnosing campaigns.
2. How to properly use Hyros.
3.Split-testing Google campaigns.

6th January 2022 Call

Highlights:

1. Account diagnosis and next steps.
2. Different campaign types and when to use them.
3. How to properly use 3rd party tracking software.

30th December Call

Highlights:

1. How to properly scale your ads.
2. How to properly test new creatives and use them to avoid creative fatigue.
3. How to properly retarget warm and hot traffic.

16th December Call

Highlights:

1. Discussion on stat sheet formulas for looking at accurate data.
2. FB campaigns and interest targeting.

9th December Call

Highlights:

1.Facebook ad strategies for local brick and mortar businesses
2.What to say to business owners to get them interested in your agency services and eventually closed
3.Strategies for clients who aren’t calling their leads

2nd December Call

Highlights:

1. In depth diagnosing call
2. Tracking issues on Hyros. 

18th November Call

Highlights:

1. Targeting different GEOs on FB and how to properly test them.
2. Recommended running testimonial ads when targeting US.
3. Chatted about what should be said in these testimonials.

11th November Call

Highlights:

1. Targeting different GEOs on FB and how to properly test them.
2. Recommended running testimonial ads when targeting US.
3. Chatted about what should be said in these testimonials.

4th November Call

Highlights:

1. YT Ads and different placements campaigns
2. How to properly test Keyword campaigns on YT
3. Talked a bit about responsive ad types
4. How to properly scale a YT campaign

28th October Call

Highlights: 

1. Looked over a likes campaign on FB
2. Reviewed and made changes to Shopify page

21st October Call

Highlights: 

1. Pixel Troubleshooting
2. Campaign Optimizations
3. Discussing different google campaign type

14th October Call

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30th September Call

In this call we discussed lorem ipsum and advantages of social media marketing.discussed lorem ipsum and advantages of social media marketing.discussed lorem ipsum and advantages of social media marketing. And other services in media. and services

23rd September Call

In this call we discussed lorem ipsum and advantages of social media marketing.discussed lorem ipsum and advantages of social media marketing.discussed lorem ipsum and advantages of social media marketing. And other services in media. and services

16th September Call

Highlights –

1. How to optimize FB ads
2. How to structure a YT Campaign
3. Best audiences to test when launching offer on YT

9th September Call

Highlights

1. How to deal with campaigns/ad sets with KPIs that are rising.
2. We went over the best ways to jumpstart an offer on the YT.
3. Split-testing creatives in a retargeting campaign on FB.
4. We also went over a few general audiences good for testing on FB.
5. Went over a little bit of how to best structure high ticket funnels.

2nd September Call

Highlights:

1. How to Start the Ad Copy in an Engaging Way

2. How to Structure & Optimize FB Ad Videos

3. How to Call Out Audiences in Ad Videos

4. How to Optimize Audiences and Retargeting Website Visitors

5. How Some of Our Successful Clients Structure their Content & Creatives

6. Looking forward to seeing you next week. Please find the recording below and feel free to reach out should you have any questions.

Your Coach

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