Platinum Paid Traffic Calls
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- One of our clients was getting traffic from Mobile Apps so we discussed how
to create a mobile app exclusion - We troubleshooted an issue with a client’s scheduler, the bottom was cut off
and we established it might be an issue with the integration link in to CF. - We looked into the issue of Optimized Targeting of a client. His optimized targeting keeps getting automatically turned on. He spoke with google support and they made a change to keep it off moving forward, but it keeps happening. So we made the change to turn it off again.
Platinum Paid Traffic Call



























- We went through the optimization targeting and found that it was
automatically turned off, even we turned it off last week. Upon further
discovery, we found that there was a glitch in Google for which we submitted
a support ticket to google to get some info as to why this may be happening. - We went through a client’s funnel, hardcoded the pixel and events on to each page. We manually placed the code on each page along with the respective tracking events. So tracking should be up to date. An aggregate event measurement to fire event measurement from highest to lowest priority was also put in place
Platinum Paid Traffic Call



























- Created a narrowed audience for a campaign and launched it to enable the
client with some tangible progress from the call. After the test is completed,
we will launch the ads according to the best audiences. - Discussed the progress of clients on their VSL.
- We spoke about bot traffic and checked the status of optimized targeting. Chris then launched
an audience test with a client’s best Ads so far after pausing a campaign which was performing out of the KPI. - We discussed Dynamic ads and went through individual ad progress.
Platinum Paid Traffic Call



























- Troubleshooted problems of a client regarding campaigns on FB, YT
and Google. We spoke about why a specific campaign is performing well on
FB and not YT. Moreover, we discussed technical issues like dimensions,
varied algorithms of different platforms etc. - Filtering traffic to check for good and bad leads. We went through the campaigns to analyze why some campaigns were getting fake leads (invalid/bot data).
- We also went through a client’s audiences to strategize the best route for optimizing the campaigns.
Platinum Paid Traffic Call



























- Remarketing campaigns were discussed under which remarketing audiences
were created for leads and calls. We also paused a campaign and reallocated
its budget to other campaigns. We also touched base on cost per call which
was under $100 for a client. - Another point of discussion was pausing ads for campaigns.
- We went through the process of uploading a remarketing email list.
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Platinum Paid Traffic Call



























- We went over the problems with running ads from a special ads category ad account
- Helped optimize a few campaigns on FB
- Went over the importance of scaling campaigns by 20% to keep the account stabilized
- Discussed the importance of testing Performance Max campaigns on a separate ad account.
- Recommended launch a campaign optimizing for conversions instead of clicks
- Handled ad related issues
I think it was on Saturday. I would suggest you keep this running as you would need more data to change your campaign.
Platinum Paid Traffic Call



























- FB campaigns for attendee who is jumpstarting their offer
- Diagnosed non-spending GGL campaigns
- Diagnosed non-spending TikTok ad account
- Analyzed GGL RT campaigns
- Briefly looked over ads and gave suggestions
– Always do creative testing with your best audiences
– Launch new ads individually rather than in dynamic creatives
Platinum Paid Traffic Call



























– Jason talked about the importance of having an Ad Copy and Images/Video Ads ready along with customer avatar research to see which audiences will resonate best with the ads.
Jason offered help with scrap list software research for the Federal Employees in US (client specific) for targeting better audiences. Once the list is extracted we can find people with similar qualities.


14th April 2022 Call
Highlights:
1. Properly install Hyros tracking codes & templates.
2. Helped look over ads and webinar structures.
3. Helped diagnose tracking issues on Clickfunnels.
4. Went over which Hyros parameters to use for new Performance Max campaigns on Google.


7th April 2022 Call
Highlights:
1. Went over what type of campaigns are best to run for start up offers (brand awareness, conversions)
2. Went over how to go through ads library to see what competitors are currently doing.
3. Also went over some shortcuts on how to save yourself some time with campaign building on FB (duplicating ad sets upon completion of ad setup).
4. Went over what type of creatives to test with start up offers.
5. I also recommended application (wufoo, typeform) and video editing software (adobe, canva).


31st March 2022 Call
Highlights:
1.Dove into which audiences are good to test with for certain niches.
2. Went into the importance of testing variations of ads and headlines as opposed to just one across many different audiences.
3. I also went over how you can use GGL recommended audiences to your advantage.
4. We discussed the importance of calling out the customer avatar within the first 1-2 minutes of the ads if there are no relative audiences to test.
5. I also went into how frequently you should be testing new ads.


24th March 2022 Call
Highlights:
1. How to properly test new audiences on Google.
2. Walk through of Hyros reporting feature.
3. Set up Hyros to send conversion data back to FB.
4. Went over the importance of testing variations of headlines and hooks.
5. How to properly utilize Google Analytics to explore new audiences to test.


9th March 2022 Call
Highlights:
1. I tried integrating ManyChat with Hyros (was unsuccessful)
2. Integrated GoHighLevel with Hyros.
3. Helped Julian Hierro with Hyros tracking.
4. I helped look over some GGL campaigns.


2nd March 2022 Call
Highlights:
1. Facebook algorithm update and what it means.
2. What to do in response to the algorithm update to get results back on track.


24th February 2022 Call
Highlights:
1. Creation of custom audiences using customer lists.
2. Creation of Lookalike audiences from the customer lists.
3. How to properly test new ads when already having existing top ads on GGL Platform.


17th February 2022 Call
Highlights:
1. Discussions on how to properly promote a sale on FB with coupon codes or special savings.
2. FB Retargeting – Audience recency tests, which audiences to test right away.
3. Hyros pricing and capabilities.


10th February 2022 Call
Highlights:
1. I went over the importance of creative and audience testing.
2. I showcased the the most efficient ways to properly test new audiences and new creatives for both Google & FB.
3. A few were interested in Hyros and how it worked so I went through one of our accounts and showed them how it helps us optimize our ads to the best performance. I also went over pricing for Hyros.
4. I also looked over ad copy for compliance


3rd February 2022 Call
Highlights:
1. The importance of using Post ID’s on Facebook and how to get them.
2. How to properly test audiences on Facebook before scaling.
3. Starting with one platform and one offer instead of stretching yourself thin.


27th January 2022 Call
Highlights:
1. Pixel and events verification.
2. Using Ads Manager to run Facebook ads.
3. Funnel strategy.


20th January 2022 Call
Highlights:
1. Starting from scratch to scaling on Facebook.
2. Scaling Google campaigns.


12th January 2022 Call
Highlights:
1. Analyzing and diagnosing campaigns.
2. How to properly use Hyros.
3.Split-testing Google campaigns.


6th January 2022 Call
Highlights:
1. Account diagnosis and next steps.
2. Different campaign types and when to use them.
3. How to properly use 3rd party tracking software.


30th December Call
Highlights:
1. How to properly scale your ads.
2. How to properly test new creatives and use them to avoid creative fatigue.
3. How to properly retarget warm and hot traffic.


16th December Call
Highlights:
1. Discussion on stat sheet formulas for looking at accurate data.
2. FB campaigns and interest targeting.


9th December Call
Highlights:
1.Facebook ad strategies for local brick and mortar businesses
2.What to say to business owners to get them interested in your agency services and eventually closed
3.Strategies for clients who aren’t calling their leads


2nd December Call
Highlights:
1. In depth diagnosing call
2. Tracking issues on Hyros.


18th November Call
Highlights:
1. Targeting different GEOs on FB and how to properly test them.
2. Recommended running testimonial ads when targeting US.
3. Chatted about what should be said in these testimonials.


11th November Call
Highlights:
1. Targeting different GEOs on FB and how to properly test them.
2. Recommended running testimonial ads when targeting US.
3. Chatted about what should be said in these testimonials.


4th November Call
Highlights:
1. YT Ads and different placements campaigns
2. How to properly test Keyword campaigns on YT
3. Talked a bit about responsive ad types
4. How to properly scale a YT campaign


28th October Call
Highlights:
1. Looked over a likes campaign on FB
2. Reviewed and made changes to Shopify page


21st October Call
Highlights:
1. Pixel Troubleshooting
2. Campaign Optimizations
3. Discussing different google campaign type


14th October Call


30th September Call


23rd September Call


16th September Call
Highlights –
1. How to optimize FB ads
2. How to structure a YT Campaign
3. Best audiences to test when launching offer on YT


9th September Call
Highlights
1. How to deal with campaigns/ad sets with KPIs that are rising.
2. We went over the best ways to jumpstart an offer on the YT.
3. Split-testing creatives in a retargeting campaign on FB.
4. We also went over a few general audiences good for testing on FB.
5. Went over a little bit of how to best structure high ticket funnels.


2nd September Call
Highlights:
1. How to Start the Ad Copy in an Engaging Way
2. How to Structure & Optimize FB Ad Videos
3. How to Call Out Audiences in Ad Videos
4. How to Optimize Audiences and Retargeting Website Visitors
5. How Some of Our Successful Clients Structure their Content & Creatives
6. Looking forward to seeing you next week. Please find the recording below and feel free to reach out should you have any questions.
Your Coach
[memb_has_any_tag tagid=”526,528,329,397,429,357,399,431,359,401,433,421,425,435,423,427,437″][else_memb_has_any_tag]
[/memb_has_any_tag]



[else_memb_has_any_tag][/memb_has_any_tag]
[memb_has_any_tag tagid=”329,397,429″]


[else_memb_has_any_tag][/memb_has_any_tag]
[memb_has_any_tag tagid=”357,399,431″]


[else_memb_has_any_tag][/memb_has_any_tag]
[memb_has_any_tag tagid=”359,401,433″]



[else_memb_has_any_tag][/memb_has_any_tag]
[memb_has_any_tag tagid=”421,425,435″]


[else_memb_has_any_tag][/memb_has_any_tag]
[memb_has_any_tag tagid=”423,427,437″]
[else_memb_has_any_tag][/memb_has_any_tag]
