21st April 2022 Call

Platinum Paid Traffic Call

April 21st, 2022

Today’s Call

Today’s call consists of Jason answering some questions and giving feedback.

Key Points

Q. What’s the best way to jump-start an offer on FB

– Jason talked about the importance of having an Ad Copy and Images/Video Ads ready along with customer avatar research to see which audiences will resonate best with the ads.

Jason offered help with scrap list software research for the Federal Employees in US (client specific) for targeting better audiences. Once the list is extracted we can find people with similar qualities.

How many lookalikes have you made?

These lookalikes are not based off FB creative audiences. We do webinar registrations, webinar attendees, Booked call all-time, Applications submitted all-time. You can send them directly to the booking page and capture sales from that audience.

What’s the difference in the Booking page and registration page?

The registration page is where they would Opt in. This is where you will collect their data like email, phone number etc. Then they would go into the webinar and after the Webinar they go to Book a Call.

Tips on ads:

Call them out

Focus on a strong pain points

Change of wordings

Add more images/video

Example:

We talked about Audience testing campaign and Creatives testing campaign. You test the creative testing campaign with your best audience that’s the best way to get best results, and audience testing campaign you test new audiences and pair that with your top performing ads.

How can you see top performing ads if you just started with Hyros?

You can’t. You should probably run for a week or two and find out which is your top ad. In terms of which variable to test first, you should look at audiences when Opt In rate and CTR is not bad.

How do you get Hyros to show in your ad manager?

Click the button on top right. On Fb you cannot see on the over lay on campaigns level you can only see it on ads level. Leave it on scientific mode so it tracks for the first click and the last click and if the last click in 30 days came from Fb ad it will be attributed to campaign. You can see the overlay in Ad Set level by expanding the Ad Set name

You can also modify your columns from top right (Ad Set), Check everything from the options that is important.

You can go into each individual Ad Set and see how they’re performing. The example below shows it is spending but not pulling any results.

On Google Ads – modified settings and discussed the importance of being very specific with key words. Recommended a key word tool, keywordtool.io for looking at trends, which keywords are most searched within a month and what’s their search volume etc. It also gives you different keyword ideas

Q. Hyros Tracking and reporting issues – Booked calls are not showing under the stats.

Jason looked at the call booking software, Calendly. Within Calendly there’s an option to send the UTM parameters to the redirect page. Make sure that is set up correctly.