Platinum Paid Traffic Call
January 12th, 2023
Today’s Call
Today’s call consists of Jason answering some questions around:
- Optimizing YT and FB campaigns
- Using Hyros conversion data as an optimization point on FB
- Shifting budget between platforms
- Recovering deleted campaign data on FB
Discussion Points
Q. Everytime I redo this list, my numbers keep going down. This one is at $15/day and I can only go up 20%, so I can go up $4 or $5 up every week and that won’t mess up the learning phase?
A: As long as you’re not going past that 20% mark. That’s the best way to keep your performance stabilized
Q. I heard Mike say I could create a separate ad of something that looks promising and start a higher spend for that, is it too early to do that here?
A. Yes, we call that scaling horizontally. It is very early to tell in your scenario but it’s definitely worth a test. I’d recommend you launch the same audience with a different set of ads.
Q. For a different product, I think I am getting a high CTR, can you take a look?
A. We actually look at a different CTR, the one with link click through rate. You should be minimum at 0.8% to 1% and above which is a good range and CPC should be closer to $4.
Your Coach
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